Good books to write essays on
Interesting Persuasive Speech Topics
Thursday, August 27, 2020
Essay and Editing Edification - Your Top Five Tips
Article and Editing Edification - Your Top Five Tips Article and Editing Edification Your Top Five Tips While we can now and again rely upon innovation to tell us when we have made spelling blunders, it is pivotal to recollect that innovation isn't generally solid. Spelling is so significant. Spelling precisely helps other people get you and improves your paper composing and altering abilities. Furthermore, word information makes it feasible for you to see a greater amount of what you read. The more you find out about spelling, the more you think about how words work. This information can assist you with making sense of the significance of new words, and the most ideal approach to articulate them. Before you figure out how to spell English words, make sense of which kind of spelling you need to learn. Canadian English has to some degree various spellings and unions both American and British shows. For instance words, for example, incapacitate and acknowledge are usually spelled with - yse (for the previous) and - ise (for the last mentioned), supplanting the ââ¬Å"zâ⬠with a ââ¬Å"s.â⬠Confused at this point? Donââ¬â¢t stress. Here are five hints to improve your exposition composing and altering aptitudes: Peruse a great deal Nothingââ¬â¢s preferred for finding out about words over perusing. Similarly as we learn communicated in English by hearing individuals talking, we learn composed language (counting spelling) by perusing a wide range of sources. Spelling isnt about how a word sounds, itââ¬â¢s about what it looks like on the page, which implies you should analyze words in printed material to figure out how theyre spelled. Break down incorrectly spelled words Make a rundown of your often incorrectly spelled words. At the point when you find that you are spelling a similar word wrong again and again, observe the word or record it on a scratch pad. Maybe you definitely realize the best approach to spell some oftentimes incorrectly spelled words (bravo)! At the point when you locate an unusual word, find it in the word reference and compose it in your scratch pad. Not at all like the tremendous arrangements of ââ¬Å"usually incorrectly spelled wordsâ⬠in the back of some syntax books, this is your custom rundown that uncovers the words and spelling decides that challenge you. In this way, rather than a not insignificant rundown of different people groups difficulties, you have a uniquely designed guide of your own. Use mental aides. Mental helpers are memory stunts. Spelling rules are regularly elusive and, in English, totally in conflict, so they can be hard to recall. So mental aides ââ¬Å"sneak inâ⬠through an elective piece of your mind, by rhyming, envisioning, or framing an example to assist make with detecting of the spelling of a word. Here are a few instances of spelling mental aides: Rhymes and tunes make words simpler to review. You can even make up your own! An abbreviation picks the primary letter of two or three words and assembles them. You may as of now use abbreviations on the web or in messages. LOL, represents ââ¬Å"Laughing Out Loud.â⬠TGIF for ââ¬Å"Thank God Itââ¬â¢s Friday.â⬠One approach to review some appealing spellings is by transforming the word into a mental helper. Transform hard words into ridiculous sentences and you will review them in the blink of an eye. A few mental aides use sentences to depict the critical step of spelling a word. Experiencing issues spelling the word ââ¬Å"isleâ⬠? Remember, an isle is land enclosed by water. To spell ââ¬Å"separateâ⬠accurately recall the a rodent in word. Crosswords and code words Riddles are a great technique to make your mind work more earnestly and upgrade your general information, and theyââ¬â¢re a predominant strategy for improving your spelling. Crosswords gracefully a series of indications to discover words which you place in covering even and vertical boxes. Other ââ¬Å"brain teasersâ⬠incorporate ââ¬Å"jumblesâ⬠where you work out which numbers represent certain letters, so as to spell a 'code wordââ¬â¢ in an expression. In the event that you get the spelling wrong in either a crossword or a code word, different words wonââ¬â¢t coordinate, so itââ¬â¢s a good thought to utilize a word reference as a device when understanding those riddles. Crosswords are a reliable strategy for learning new words and acing how to spell. It is a pleasant game and includes a considerable lot of cerebrum movement. Now and then you may figure which words go where, however in the long run you will come to understand that you have taken in a few new words and the right spelling for these words; itââ¬â¢s an incredible guide. Work with others Numerous people discover bunch work more energizing than solo examination meetings. Gatherings can break the dullness of learning, and, by divvying up spelling occupations and sharing words that are precarious, you can pool your assets. One approach to test yourself on a word you spelled from its articulation is to get another person to articulate your spelled word. In the event that they can't make sense of the word, thereââ¬â¢s a chance you incorrectly spelled it. At the point when you work in gatherings, youll have the option to alternate testing one another, and the meetings can be both valuable and fun. Things being what they are, how does that cause you to feel? Is it an overwhelming rundown? Maybe. In any case, on the off chance that you work with others you can cut the remaining task at hand. What's more, hello, there arent any genuine alternate routes in improving your spelling aptitudes. It requires genuine devotion. These tips will assist you with smoothing out the system and enable you to expand your investigation time. Look at some free example papers on our site to help improve your spelling aptitudes today.
Saturday, August 22, 2020
Dear Sir
Dear Sir Dear Sir Dear Sir By Maeve Maddox Daniel as of late asked me, Is it right to address somebody by Sir even in casual settings, for example, Instant Messaging or on a blog remark? The word sir fills an exceptionally helpful need in English, even in those societies that love popularity based standards to the extraordinary. Sir has been utilized as a deferential type of address in English since around 1350. Its utilization as a greeting toward the start of letters can be followed to 1425. Initially utilized as a title for a knight, baronet, or (until the Seventeenth Century, a minister), the word sir, similar to sire, originates from a Latin word identified with the word senior and had the significance more established or senior. Sir is as yet used to introduce a knights given name: Now that Rudy Giuliani has been knighted, he can be called Sir Rudy. The structure sire, with the feeling of your highness, is utilized to address a lord. As a thing in progressively broad use, sire has the significance father or male parent. The word can likewise be utilized as an action word: John Brown sired a few children. The most regular general utilization of sir is with regards to letter composing, a type of articulation that is famously traditionalist in its language. For instance, the British complimentary shutting yours steadfastly sounded extremely contemptible to my American ear the first occasion when I heard it, at the same time, living in England, I before long got acclimated with it for what it is, an amiable show that nobody takes truly. Outside its traditional use as a composed greeting, sir is an advantageous word to have in a circumstance where one wishes to considerately grab the eye of an outsider: Sir, youve dropped your Mastercard. Reason me, Sir, would you be able to guide me to the town community? The female proportionate in such a circumstance would be Miss or Maam. Indeed, even in a democracyperhaps particularly in a democracythe more seasoned types of graciousness are never strange. Need to improve your English in a short time a day? Get a membership and begin accepting our composing tips and activities day by day! Continue learning! Peruse the Expressions class, check our famous posts, or pick a related post below:50 Slang Terms for Money45 Synonyms for ââ¬Å"Oldâ⬠and ââ¬Å"Old-Fashionedâ⬠One L or Two?
Friday, August 21, 2020
PremiumEssays Reviews - How to Find Out What Works
PremiumEssays Reviews - How to Find Out What WorksAfter being bombarded with all the PremiumEssays reviews, you should be able to see why it's so popular. The secrets to its success are really quite simple - it is written by those who used it, and you can easily get a glimpse into what it is like to use it.All PremiumEssays reviews tell us that it is a 'common sense' type of software that helps people in many ways. If this sounds like something you need, then you are in luck! You just need to find one that works for you.The problem is that you will have to take a look at a lot of the PremiumEssays reviews before you make up your mind. Then again, that is not an easy task. Fortunately, there are a few things you can do.The first thing you can do is read the reviews by people who have actually used it. Not only can you get some insight into what is expected, but you can also get a feel for how it will work for you. If you don't feel comfortable using it, you can rest assured that there are plenty of people who will, so you can simply ignore them.Another approach is to look for word-of-mouth recommendations from friends, family members, and co-workers. Whether they have actually used the program or not, they will give you advice and suggestions.Of course, you also have the option of searching for programs on the Internet. You can find several sites that offer reviews, as well as information on which ones are the best. What makes PremiumEssays special is that it will give you a little bit of insight into the real life experience of using the program.It's be as detailed as the reviews you get from other sites, but it is still worth a look. It will help you determine if you need to change anything or implement a few things yourself. In addition, you can get some ideas about which features are important to you, as well as other things.PremiumEssays is a terrific program because it gives you the chance to see for yourself what it is like to use a program like this. By looking into a number of the PremiumEssays reviews, you will be able to learn a lot about what the program is about and whether or not it is something you will want to use.
Tuesday, May 26, 2020
Essay on Biography of Edward Kennedy Ellington - 2081 Words
Biography of Edward Kennedy Ellington ââ¬Å"Iââ¬â¢m just an up and coming musician struggling to find another new note.â⬠-Duke Ellington Edward Kennedy Ellington was born April 29th 1899 in Washington, DC. From an early age, Ellington was instilled with solid, conservative morals. He was taught to pride himself and his family and to achieve to the utmost of his dreams. At such a crucial time in the history of the African American, there was a struggle to be accepted and to fit into the American culture that so far had not embraced them. This held true for Ellingtonââ¬â¢s family. As Ellington said of his father, he always ââ¬Å"acted as though he had money, whether he had it or not.â⬠[1] This sentiment andâ⬠¦show more contentâ⬠¦Not only was Ellington raised in a refined and proper manner, he was also exposed to luxuries unimaginable to most lower class black families of the time. They would receive china and silverware, clothes and anything else naturally only gently used. If it were not for this, it would probably be impossible for the Ellingtonââ¬â¢s to own a piano, let alone two of them! Ellingtonââ¬â¢s family was ââ¬Å"part of a social group whose morals were steadfastly Victorian and often puritanical in outlookâ⬠¦Ellington was encouraged to become an achiever, and was taught pride in his race and a duty to represent it well.â⬠[3] The attitude and confidence that his family possessed is what led Ellington on the path that he took. The steadfast belief and faith that his family had in him is what encouraged Ellington to continue on and to persevere in life. Piano lessons did not go well in Ellingtonââ¬â¢s early life. He was uninterested in the hobby and as he said, ââ¬Å"I missed more lessons than I tookâ⬠¦After all, baseball, football, track and athletics were what real he-men were identified withâ⬠.[4] It was not until several years later, while working in a hotel down at the Jersey shore that someone suggested Ellington stop in Philadelphia on the way home to hear a pianist by the name of Harvey Brooks. Brooks was around the same age as Ellington and seeing another pianist
Friday, May 15, 2020
Essay about Health Care - 3077 Words
Healthcare Law, Policy, and Advocacy, 5390 LaToya C. Hicks 01/26/2010 Module 1 Health Policymaking in the U.S. by Longest Chapter 1 Discussion Questions 1. Define health. What are the determinants of health in humans? Health is defined as the ââ¬Å"state of complete mental, physical, and social well-being that is necessary to live a meaniful and productive life. Health determinants are the physical, behavior along with biological, social factors that affects a personââ¬â¢s health. 2. Define public policies and health policies. Public policies is defined as the ââ¬Å"authoritative decisions made in the legislative, executive, or judicial branches of government that are intended to direct or influence the actions, behaviors or decisions ofâ⬠¦show more contentâ⬠¦Such affects causes an increase in disease such as lung cancer, chemical burns, hearing difficulties and increase hospitalizations. This means that the federal government must pay out more in healthcare expenses. However, effective health policies would eliminate certain aspects of health expenses. 2. Discuss the impact of health policies on human behavior and biology. Human behavior and biology are basically the human chemical(biology) along with choices that are made. For example, human behavior would be an individual that choose to smoke and have unprotected sex. Factors that often times lead to individuals desire to drink, smoke, and have unprotected sex are things such as depression, stress and anger. Also the fact that some individuals have a genetic predisposition that influence such desires. Health policies are established to prevent or limit such activities. Today, we have smoke free restaurants and hospitals. Healthcare providers also give out literature to educate patients on the harmful effects of smoking, drinking and unprotected sex. 3. Discuss the impact of health policies on the social factors that help determine health. Health policies such as parenting classes, comprehensive preschools along with housing improvements and disease prevention all help lower the factors that contribute to unhealthy adults and children. Social factors such as poverty, unemployment, and lack ofShow MoreRelatedThe Health Of Health Care983 Words à |à 4 PagesHealth care has evolved throughout the years. The factors that have made health care evolve are the costs of health insurance, research on the advancement of medicine and diseases, technology, etc. Regardless of the factors, health and medicine have acknowledged and treated illnesses that society at one point may have thought cureless. But what is better than treating a disease or any kind of harm, physically and psychologically? Preventing it. Preventive care is like the guardian angel on peopleââ¬â¢sRead MoreHealth Care1371 Words à |à 6 Pagesthese are the types of gri evances in which health care officials are faced with. During most presidential elections, most nominees propose plans for health care. Health care has become more prevalent in our mainstream media. According to Tami Luhby, a CNN news reporter, a proposal on healthcare is currently being discussed between the state and federal levels of government. With this proposal, the states and the people would be allowed the choice of health care providers; however, they would lose fundingRead MoreHealth And Health Care Disparities1102 Words à |à 5 PagesHealth Health Care Disparities throughout the Region Plaquemines Parish The leading causes of death of residents in Plaquemines are heart disease and cancer. In addition, 15.6% of residents have been diagnosed with diabetes compared to the 12.3% state rate. Diabetes was identified as a community health issue, particularly among the uninsured, Black residents, and those living at the southern end of the parish. Also, 40.8% of residents are considered obese compared to the state rate of 31.7% OtherRead MoreDiscrimination And The Health Care977 Words à |à 4 Pagesespecially in health care. A large percent of minorities are the majority of workers of America, in which requires the most of the health care distribution. But are they receiving the proper access to health care and prescription access based on their ethnicity/race? Discrimination and racism continue to be a part of the unbalancing inequality in society and have adversely affected minority populations, and the health care system in general. Analyzing some of the racial disparities in health car e among AmericansRead MoreThe Cost Of Health Care1480 Words à |à 6 PagesThe cost of health explains almost half of the budgets of the state from financing the Medicaid program to providing health care for the employees of the state and other less qualified population like the prisoners (Vanderbeaux, 2014). In America, thousands upon thousands of decisions concerning health care are made by State legislatures every year (Vanderbeaux, 2014). Some of those decisions involve how best to provide appropriate care more efficiently, and deciding on what age group of patientsRead MoreMental Health And Health Care3541 Words à |à 15 Pagesusing primary health care services in developing countries suffer from a mental illness. ââ¬Å"Despite the substantial burden of disease and the availability of effective and affordable treatments, mental health care remains a neglected issue, especially in developing countriesâ⬠(Kermode, Herrman, Arole, White, Premkumar Patel 2007, pp. 2). The relationship between womenââ¬â¢s mental health and reproductive health has come to be recognized as having a considerable burden on womenââ¬â¢s health and lives. TheRead MoreEvolution of Health Care999 Words à |à 4 PagesEvolution of Health Care Information Systems Nancy Glaz HCS/533 February, 4, 2013 Sean Kern Evolution of Health Care Information Systems The introduction of Health Information Systems (HIS) to the health care industry has changed the delivery and reimbursement services in the United States (US). The history of information systems (IS) has enhanced communication between patients, providers, and insurance providers. Prior to the information age, health care use a paper method to maintainRead MoreHealth Care Interview653 Words à |à 3 PagesHealth Care Interview Amanda Nava HCS/235 February 26, 2013 Jennifer Hitt Health Care Interview For my health care interview assignment I chose to interview Mayra Cruz, Certified Nurses Assistant. She works at Cuidado Casero Home Health and Hospice at 1617 E. Missouri Ave, El Paso, Texas. In my interview with her she described her job duties, her patients and how she interacts with others in her environment. In addition, she identified the length of time she has been in her current positionRead MoreHealth Care Budget1072 Words à |à 5 PagesHCS 577 September 2012 Health Care Budget Manage a health care organization is not an easy task, the compromise with the community to provide an excellent service and the responsibility of keeping the profitability and viability of the organization makes health care management a complex and every day challenging profession. It require effective practices to avoid the failure of the business. Independently if the organization is not-for-profit or for-profit, a vital duty of the managementRead MorePersonal Health And Health Care2141 Words à |à 9 PagesCompared to public health, personal health is focused on maintaining the health of an individual patient. It is a service based practice. Personal health professional such as doctors, nurses, and specialists aim to improve the health of an individual through diagnostics and treatment in return for payment. Their optimal goal is to free and cure the individualââ¬â¢s body from disease or abnormality. Personal healthcare is provided at hospitals and clinics. Personal health is at an individual level thus
Wednesday, May 6, 2020
McDonalds is A Competitive Fast Food Firm Essays
A Competitive Fast Food Firm Firms within the fast food industry fall under the market structure of competition. Market structure is a classification for the key traits of a market. The characteristics of a market that is competitive would include: a large number of buyers and sellers, easy entry to and exit from the market, homogeneous products, and the firm is a price taker. Take McDonalds fast food restaurant for example. In 1954, Ray Kroc became the first franchisee appointed by Mac and Dic McDonald in San Bernadino, California. He opened his first restaurant in De Plaines, Illinois (near Chicago), and the McDonaldââ¬â¢s Corporation was created. By 1959, the 100th McDonaldââ¬â¢s had opened inâ⬠¦show more contentâ⬠¦He has been with McDonaldââ¬â¢s for over fifteen years. He started out as a cook and quickly moved up in the ranks to his current position. He had been a District Supervisor for nearly ten years. When I asked Llyod, what is the secret of his success in his franchises, he replied that it is because he provides quality fast foods in a clean and friendly environment. He also ensures fast, friendly, and efficient service to all his customers. Llyod also said that his business provides service to a numerous quantity of people. ââ¬Å"We provide service to a wide variety of people. Doesnââ¬â¢t matter what age or economic background. If people want fast service and are in a hurry to eat, they will come here.â⬠Llyod claims that they have many competitors like Wendyââ¬â¢s, and Jack in the Box, however, their biggest competitor is Burger King. To maintain an advantage on the competition, Llyod says that McDonaldââ¬â¢s provide quality food with fast, friendly, and efficient service to their customers, making them want to return. ââ¬Å"We offer our customers a wide variety of menu items that are different from our competitors. Most other fast food places they mainly sell just burgers and fries. We offer from salads to yogurt parfaits. And our newest menu item, the chocolate dipped cone, is one item ourShow MoreRelatedDifferentiating Between Market Structures And The Market Structure1239 Words à |à 5 Pagesadvancing technology.(Arthur, Levitt. (2015)) The competitive nature of an industry is what drives our markets throughout the world. An industry consists of all firms making similar or identical products. McDonaldââ¬â¢s Corp. , which falls underneath the food and beverage industry, has implemented multiple competitive strategies under the microeconomics concepts. The market structure McDonalds Corp. competes in, the level of competition, competitive strategies and recommendations related to the strategiesRead MoreMcdonalds Case Analysis1362 Words à |à 6 Pagesthat make up the fast-food industry. The demographic segment associated with McDonalds consists of a wide range of consumers with their new and improved menu that offers the success of the new dollar menu to healthier menu options including moderately priced salads. Teenagers were previously the firmââ¬â¢s primary targeted market; however McDonaldââ¬â¢s objective is to target the larger, more profitable family market. McDonalds is distributed globally and known as the worldââ¬â¢s largest fast-food restaurant businessRead MoreFast Food : A Policy Guide For Healthier Kids And Families982 Words à |à 4 Pagesto gain a competitive advantag e. Where to Locate the Next McDonaldsââ¬âin Your Hospital? There is more to McDonaldââ¬â¢s than burgers, shakes, and fries. According to the article, Slowing Down Fast Food: A policy guide for Healthier kids and families, ââ¬Å"Another way fast food corporations make sure people visit, buy and eat their food is to locate stores within easy reach of many peopleâ⬠(Gagnon Freudenberg, 2012, p.7). Store location is an important aspect of McDonaldââ¬â¢s strategy. McDonaldââ¬â¢s has $28.4Read MoreMcdonald s Success Of The Fast Food Industry Essay1592 Words à |à 7 Pages Dr. Rajeswararao Chaganti 701 To: Top Executive From: Fakhriddin Yuldashev McDonalds McDonaldââ¬â¢s Corporation operates and franchises restaurants all over the world. We are in competitive industry of quick service restaurants that is expected to grow 22% by 2017. We are the leading global food service retailer by means of over 34,000 restaurants in more than 118 countries, serving about 50 million people daily. Total revenue in 2012 was $27.8 billion, which is over 2% increase from 2011,yet McDonaldsRead MoreEssay about Value and Fast Food Customers751 Words à |à 4 Pages2. What source of competitive advantage does McDonaldââ¬â¢s have, and is that position supported by its value chain and other internal resources? -Inherit the previous CEO Cantalupoââ¬â¢s turnaround strategy. This strategy referred as the â⬠Plan to winâ⬠tried to target various critical areas that needed to be addressed. -Rapid market fragmentation, which is describing the changes of consumer taste have made once-exotic foods like sushi and burritos everyday options. Many fast food customers are lookingRead MoreIn Technical Terms, Strategic Management Is Defined In1573 Words à |à 7 Pagescompetitors. In a company s evolution phase, they must focus on growth and what it takes to get achieve success. This may include focusing on the reassessment of a companyââ¬â¢s outlook on innovation. Evolution is a strategy used to stay relevant in a competitive market. Under this phase, a company might also identify the threats within the market and work on eliminating the ones that keep the company from growing. There are a series of four important phases in a companyââ¬â¢s evolution. The first phase dealsRead MoreMcdonald s Vs. Burger King Essay1553 Words à |à 7 PagesIn a place where competition is a skill to maintain, many firms will do what it takes to be in the lead. There are numerous famous bat tles being talked about daily, like Apple and Samsung... but the one weââ¬â¢re going to be focused on is McDonald s vs. Burger King. McDonald s, America s well known fast food chain has been growing since the day it was discovered by Richard and Maurice McDonald in 1940. The famous hamburger sensation has surpassed its restaurant presences by 1.5 times when comparedRead MoreAnalysis Of Mcdonalds The Fast Food Industry1719 Words à |à 7 Pages The market has expanded rapidly, with each product being produced in many and different ways. After researching about McDonaldââ¬â¢s, we have concluded that the corporation operates in a monopolistic competition, as there are many competitors that produce and sell products that are differentiated from on another. In the fast food industry, they all produce the same product however with different ingredients yet in a monopolistic competition they are similar when it comes to branding, quality, locationRead MoreMcdonalds Case Study1616 Words à |à 7 Pagesthere are three generic strategies that a company can use to achieve competitive advantage: Overall Cost Leadership, Differentiation, and Focus (Dess, McNamara, Eisner, 2016). Applying this concept to the McDonaldââ¬â¢s case, it is possible to infer that the primary generic strategy adopted by the company is cost leadership (Gregory, 2017). A strategy of Overall Cost Leadership is based on attracting customers using a competitive advantage based on low cost (Dess, McNamara, Eisner, 2016). AccordingRead MorePestle Analysis Of Mcdonalds1628 Words à |à 7 Pagesdetermines the different external factors that offers opportunities or threats to the business based on its macro-environment. In the global fast food restaurant market, McDonalds is focused on economic and sociocultural factors. Nonetheless, the companyââ¬â¢s success is indicative of its effective strategies to deal with all of suchà external factors. As the largest fast food restaurant chain in the world, McDonalds must keep modifying its approaches based on the circumstances of its industry environment. The
Tuesday, May 5, 2020
Literature Review International Wine Industry
Question: Discuss about theLiterature Reviewfor International Wine Industry. Answer: Introduction Australian wine industry has gained a significant place in the international wine industry. In about 200 years, the industry has grown from very few plants to a renowned industry for quality, depth and innovation, worldwide. Australian wine industry has been one of the top ten wine producing countries throughout the world as well as one of the countries that make each of the major wine styles. However, to understand the success of the industry, it is important to figure out how much consumers are liking and seeking the wine products (Balestrini and Gamble 2006). Moreover, while doing business in foreign country, it is important to understand consumer behaviour trends towards wine products along with their demand and pricing strategy of the country. In addition, it should also be reviewed that whether there are significant opportunities to conduct business between China and Australia. Literatures have been suggested a potential and profitable business within Australia and China wine i ndustry since a long period (Somogyi et al. 2011). Here, in this review, the literatures related to the competitive strategies of Australian wine industry will be compared with the Chinese and European brands for their success in Chinese industry, along with the analysis of political, legal and market trends of wine industry. Australia is a large country, with every climate and soil type, thus, the country is capable for producing all the main types of wine including red, white, fortified, sweet and sparkling wines. Australia consist some older grape vines throughout the world. Australian wines are sold in more than 100 countries, as argued by Li et al. (2011). It is one of the chief exporters of wine among the world. UK is bringing in wine from Australia compared to France. However, in China, France is the importer. Australian wine exports have grown to $2.1 billion every year; the average price paid for Wine grapes has become $526/ tonne, which has been grown by 14 % (Williamson et al. 2012). One of the key reasons behind growth and success in Chinese market is the growing middle class in china, who are now able to pay for top shelf wines. Competitive Strategy France is dominating the Chinese wine industry with a market share of 48 %, whereas Australia has a 14 % share. Australia is the second largest wine exporter by value and third largest wine industry by volume in 2012. Australia is giving significant effort to change the image from the quality wine provider to a relatively cheap and diverse range of wine producer. The Chilean wines increased by 52.8 % in first half of 2014, the Chilean and Italian wine are the key competitors at core price segment with Australian wines, particularly in middle to high-end price array, as reported by Lereboullet et al. (2013). EU wine exports to Chine have reached about 257.3 million litres in 2012 with a value of about $1 billion, which is approximately 10 fold increase since 2006 as rapidly increasing wealth changed the lifestyle and taste in the country (Anderson and Nelgen 2015). However, fake European wine is more worrying than tariffs. For this China has escalated a trade dispute with the EU trade through the announcement of an anti-dumping investigation into EU wine exports. The top Chinese wine brands include Yantai Changyu Group Company Limited, China Great Wall Wine Co. Ltd and Tonghua Grape Wine Co. Ltd. The top selling imported foreign brand of Australia in 2008 was Jacobs Creek and from France, Castel Freres and Rochemazet (Anderson and Wittwer 2013). The Australian share in Chinese wine industry has been increased for customers demand for premium wines. This has boosted up the Australian wine export by 7 % in 2016, which has been reached to $2.2 bn. The annual export report has represented the standard value of Australias wine exports, which has been raised 6 % to $2.96/ litre (Giuliani et al. 2011). This strong growth of Australian wine export is due to Australian bottled wines. The China-Australia free trade agreement, 2015 allowed the strong growth to bottled Australian premium wines in both value and volume. Operating Cost in China In Australia, the export priced $ 10 per litre, but it is 47 % high in china. However, the operating cost of conducting business in China is even on rise. China introduced two taxes for the foreign corporations, as argued by Camillo (2012). The foreign companies are now bound to pay education and urban maintenance taxes. According to social insurance law, the foreign marketers should maintain regulations of work injury, health, unemployment and maternity insurance, it will be beneficial for uninsured foreign nationals, but will impose additional operating costs on such corporations, which are providing international insurance coverage for workers (Bo Liu et al. 2014). Pricing To establish a good market in the Chinese industry, the Australian as well as European brands need to understand the Chinese markets prancing strategy. As it has been seen that the consumers behaviour has been shifted towards expensive price, the pricing strategy should be aligned with that. Chinese customers symbolises red wine as a symbol of wealth, thus they are sensitive to high price. Purchasing an expensive premium Australian, French or Italian wine helps to earn face in China. In this context, Chinese wine consumers are usually market followers and they seek to feel safe about their purchase, instead of losing face towards their guests (Zhang et al. 2013). The Australian premium bottled wine has enhanced Chinese customers thrust, as they are not losing their face, while purchasing this wine. In contrast, the European brands are not providing quality wines at highly expensive price, which is promoting consumers loss of face, which has in turn pushed raise of wine war. In 2014, the total import value was reached US$1.9 bn, which was 37 %, as reported by (Fleming et al. 2014). It indicated that average price of import bottled wines remained same in compared to 2014. The increase of bottled Australian wines in both volume and value consequentially increased the average price of Australian bottled wines in China. Within next 12 months, it is expected by china to become Australias second largest wine export. According to this agreement, in 2019, China will abolish the import tariff on Australian wines in full (Muhammad et al. 2015). Labelling The packaging and labelling are two key factors, affecting the wine business. The CIQ or China Entry-Exit Inspection and Quarantine Bureau have been categorised wines in production batches, with the requirement of separate labelling. The production batches for the wine from a diverse production unit will be dissimilar, irrespective of similarity of labelling. The wine industry and the retail sector drivers have showed that attractive front label is one of most important element that is affecting customers purchasing behaviour. Initially, the back labels are more important for motivating the purchasing behaviours of customers. It has been revealed from consumer survey that Chinese citizen prefers wines from developed countries with high price, instead of local wine manufacturer. In addition, information on label is also important for wine producers to influence customers purchase behaviour (Zhang et al. 2013). According to Australian Wine and Brandy Corporation Act 1980 and Food Stand ards Code, Australian premium bottled wines come with proper labelling, which include declaration of alcohol, statement of number of standards drinks, proper logo or the brand, information regarding manufacturing and expiry date and he name of producing country (Bo Liu et al. 2014). On the other hand, in European industry, according to the wine law and regulation in Europe, the compulsory items should be on the label which include sales design, alcoholic strength or the drink, nominal volume, lot number, presence of sulphite indication about the person involved in marketing quality wine, manufacturing date and location. Both of the countries showed potential labelling strategies for providing customers important information. Functioning There is no particular licence requirement for importation of wine from EU. For importing, an EU brand needs to manage customs clearance itself along with the registration of Chinese subsidiary as a foreign trade operator after establishment. In addition, the importer should follow the Chinese food safety law and other appropriate regulations. Moreover, the foreign shareholders appealing in distribution of food and beverages need to appeal for the food distribution permission at local Administration of industry and commerce. Compared to local Chinese brands and European brands, Australian brands are being preferred by the Chinese consumers due to their premium quality and pricing strategy (Bo Liu et al. 2014). Usually wine is consumed at occasions and celebrations. Moreover, unlike the other types of alcoholic beverages, wine is highly consumed by aged population along with the young generation. People see it as the indication of success, which helps them to show their wealth and hap piness, thus, the quality is not compromised for the high price. This is the point, where the Australian wine manufacturers are growing significantly by providing premium quality wines in a range of variety. Due to the perfect climate and the acceptance of Australian wines taste to the Asian, the Australian red wine has a competitive advantage compared to Chinese or European countries. Factors and Opportunities in China Market Associated with Success of Australian Wine Industry There several political, economic, cultural as well as social factors, which promoted the success of Australian, wine industry to grow significantly in Chinese market Curran and Thorpe (2015) argued that Australia has significant opportunity to grow in this country with the support of both Australian government as well as the consumers. It is because, it has been revealed that Chinese consumers prefer expensive imported wines, with a high quality and the Australian premium bottle wine has enhanced Chinese citizens thirst significantly. On the other hand, China wine industry has targeted to be Australias largest market for export. Australian wine export value has been increased to 14 %, reaching $2.1 billion in 2015. Chinas market environment has played a key role following the success story of Australia. The soaring demand of china has helped potentially to drive the Australian wine exports value to the highest level, prior financial crisis. Australian wine is being exported with rec ord growth in the top 15 export markets of the world. Though USA is the still the most profit-making export market for Australian wine industry, China have already undertaken initiative for being Australias largest export market. The chief consumers of Australian wine are the Chinese citizen, claimed by (Balestrini and Gamble 2006). The partnership within Australia and China through Free Trade Agreement has positively pushed access of Australian wine business in the country, by eliminating the issues regarding taxation policies and foreign business regulations in China (Roy 2016). The China FTA originated at the year ending, which will have a significant impact upon tariff reduction to ensure further growth opportunity in China market. China has also supported the growth of Australian wine business by providing the choice of e-commerce and partnership with the major Chinese online retailer. In addition, the growth has even pushed further by the expensive price of a bad quality wine provided in middle kingdom, which has been overwhelmed by the Australian premium quality and best priced wine (Zhongguo-wine.com 2017). Finally, it helps Australia to combat with conflicts that may be raised in pricing to import licensing, marketing, language and packaging. Hypothesis: Ha Australia has a high potential to grow and sustain significantly in Chinese wine industry, which enhances the opportunity for new Australian wine company to start business in this foreign market. Conclusion From the review of existing literatures related to Australian wine business in China revealed that Australia has been on a right tract to conquer the Chinese market but Australia should think about the ways to elaborating any marketing campaign by the Chinese social media for adapting in Chinese culture. To sum up all the findings from the literatures reviewed, it has been revealed that it is suitable for Australian company to start a business in China. However, it is tough for new foreign entrants to explore the Chinese market initially, thus it would take some time for building the relationship, but once the partnership is established properly, there is a high potential for the Australian wine company to target Chinese customers with their needed flavour and taste of premium quality wine. Reference List Anderson, K. and Nelgen, S., 2015.Global wine markets, 1961 to 2009: a statistical compendium(p. 468). University of Adelaide Press. Anderson, K. and Wittwer, G., 2013. Modeling global wine markets to 2018: exchange rates, taste changes, and China's import growth.Journal of Wine Economics,8(02), pp.131-158. Balestrini, P. and Gamble, P., 2006. Country-of-origin effects on Chinese wine consumers.British Food Journal,108(5), pp.396-412. Bo Liu, H., McCarthy, B., Chen, T., Guo, S. and Song, X., 2014. The Chinese wine market: a market segmentation study.Asia Pacific Journal of Marketing and Logistics,26(3), pp.450-471. 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